Balam Group (BG) European company with Mexican spirit founded in 2017 by Mr. Enrique Casas, an agave spirits passionate with more than 13 years of experience in the spirits market. Awarded with the “T Award” by the CRT ( Consejo Regulador del Tequila) and with a continuous education of the Mexican beverage categories.
BG is created with the goal to give a real opportunity to the genuine hand-crafted spirits to be known in the European and non-European Markets. The company is adapting the right tools to find a position in the consumers palate by a very unique Import-warehousing-distribution system that allows other European and non European distributors to sell the products with a fair margin for both parties (Producer – Distributor), giving place to use this revenue in marketing strategies.
The core mission of BG is to bring in to the international market brands with a real value (artisanal, organic, sustainable and fair) that could make a difference in the consumers experience.